Little Mix

On 25 January 2012, Little Mix made an appearance at the National Television Awards and performed the En Vogue song "Don't Let Go (Love)". They also accompanied fellow judges Gary Barlow and Tulisa Contostavlos on stage to receive the Best Talent Show award won by the The X Factor. In May 2012, Little Mix reportedly signed a deal with Vivid and Bravado to release their own range of products including dolls, puzzles, accessories and games.

Little Mix performed their debut single "Wings" for the first time at the T4 on the Beach concert on 1 July. The single debuted at number one on the UK Singles Chart.On 31 August 2012, the group's autobiography, titled Ready to Fly, was released by Harper Collins.^[27][28]

Their debut album, DNA, was released in November 2012. Nicola Roberts co-penned a track called "Going Nowhere." on the DNA album A second single, "DNA", was released in October, and in January 2013 they signed a record deal with Columbia Records in North America. "Wings" was released as their debut single in America on 5 February 2013. On 3 February 2013, they released "Change Your Life" as the third single from their debut album, which charted at number 12 on the UK Singles Chart. On 4 March 2013, it was announced that "How Ya Doin'?" would be released as the fourth single from their debut album^.

In an interview with Digital Spy published on 14 March 2013, Little Mix stated that their second album would have a more R&B sound. Nelson added: "I personally want to put a lot more dancey stuff in there. As in, one of the songs that comes on in a club that makes you want to dance. Not that David Guetta sound, but more R&B – a bit like Eve and Gwen Stefani's "Let Me Blow Ya Mind".They also revealed that they would be starting to write material for the new album in the coming months. On 21 March, they announced that their next single, "How Ya Doin'?", would feature Grammy Award-winning musician, Missy Elliott.On 4 April 2013, the group revealed that Schwarzkopf hair dye Live Colour XXL would be promoted through their music video for "How Ya Doin'?" in a new sponsorship deal. "How Ya Doin'?" debuted at number 57 on the UK Singles Chart on 20 April 2013, before ascending 24 positions to number 23 the week after In its third week on the chart, the song climbed seven places to its peak of number 16, marking Little Mix's fifth consecutive top 20 hit in the United Kingdom. It charted for a total of seven weeks. "How Ya Doin'?" has sold a total of 110,000 copies in the UK. The single debuted at number 55 on the Irish Singles Chart on 11 April 2013.^[43] It then climbed 27 places in its third week on the chart to peak at number 26. Consequently, "How Ya Doin'?" became Little Mix's first single to miss the top 20 in Ireland, but spent a total of seven weeks on the chart. The single peaked at number 16 on the Scottish Singles Chart on 11 May 2013, marking the group's fifth consecutive top 20 hit in Scotland.